Advertising training courses and schoolsTotal 79 training course(s)/program(s) at schools in Canada.
AA, BA, B.Sc, MA, MBA in Advertising programs, certificates, diplomas and degrees
AdvertisingCourse Format: Public Course / Instructor-Led / Open Enrollment V
When people think of marketing they think of advertising and this introductory course explores the science and creative technical skills required to design effective advertising. Students start with the science skills of creating buyer profiles, product category segmentation, and product differentiation. Once students are masters of their product and buyers, the design and production processes of advertising are examined. Students learn the technical layout, art, copy, typography, and colour selections strategies used to create print media campaigns and then learn the techniques used to translate these skills into a variety of advertising media formats. Once students master the design, they then explore media selection management, including placement and performance metrics and the role of ethics in designing advertising for sensitive audiences.
Okanagan CollegeTraining Centres/Campuses:
Kelowna, Oliver, Penticton, Revelstoke, Salmon Arm, Summerland, Vernon, British Columbia, CanadaPhone No.:
Advertising and Sales PromotionCourse Format: Public Course / Instructor-Led / Open Enrollment
This course examines marketing communication. The interaction of media, advertisers, advertising professionals and the consumer to develop a basic understanding of the role of advertising in planning and executing a marketing communication plan are studied.
Northwest Community CollegeTraining Centres/Campuses:
Hazelton, Kitimat, Masset, Smithers, Skidegate, Prince Rupert, Terrace, British Columbia, CanadaPhone No.:
AdvertisingCourse Format: Public Course / Instructor-Led / Open Enrollment
The student will gain an understanding of how advertising fits into the marketing milieu: advertising philosophy and purpose, organization of the advertising function, advertising agencies.
Advertising and PromotionCourse Format: Public Course / Instructor-Led / Open Enrollment V
Upon successful completion of this course, the student should be able to:
◾Define advertising and describe its role in marketing,
◾Debate the effect of advertising on the value and price of products,
◾Discuss advertising regulation and ethical aspects of advertising,
◾Describe various groups in the ad business and define the types of agencies,
◾Outline the perception process and other elements of consumer behavior,
◾Discuss the concept of product utility and its relationship to needs,
◾Identify the methods used to segment markets and discuss target marketing,
◾Describe the elements of marketing mix and the role of branding ,
◾Explain the basic steps in the research process,
◾Define and explain the concepts of validity, reliability, quantitative and qualitative research,
◾Explain how advertising budgets are determined,
◾Differentiate between marketing and advertising plans, objectives and strategies,
◾Define reac... [Read More]
North Island CollegeTraining Centres/Campuses:
Campbell River, Courtenay, Port Alberni, Port Hardy, Ucluelet, British Columbia, CanadaPhone No.:
Applied Sales & AdvertisingCourse Format: Public Course / Instructor-Led / Open Enrollment V
Practical skills in sales techniques, advertising, and internal and external promotions for hotels, restaurants and tourist destinations as part of an overall marketing plan and strategy are the focus of this class. These skills are particularly attractive to many of today&,#146,s tourism operators and employers since they give the ability to provide immediate benefit to a resort or tourism business. The course focuses on the distinctive aspects of hospitality promotion principles, strategies, techniques, and their practical application in business situations.
Advertising PhotographyCourse Format: Public Course / Instructor-Led / Open Enrollment
The fundamentals of commercial photography will be presented through studio and location shooting. Students will work to deadlines, learn invoicing and record keeping as well as promotional techniques.
Advertising and Marketing CommunicationsCourse Format: Public Course / Instructor-Led / Open Enrollment V
This course adopts an integrated marketing perspective that requires students to consider the myriad of media choices available and to select those that will most effectively communicate with consumers. Topics include developing a strategic integrated marketing plan, articulating and delivering the message, and implementing, controlling and monitoring the Integrated Marketing Communications plan.
Advertising and PromotionCourse Format: Public Course / Instructor-Led / Open Enrollment
A hands-on approach to the use of advertising and promotion to communicate with present and prospective customers. Topics include the elements of an integrated advertising and promotion campaign, promotional objectives, creative strategy, and campaign planning.
Integrated Marketing Communications - AdvertisingCourse Format: Public Course / Instructor-Led / Open Enrollment V
Students will work in creative teams to develop and present a comprehensive marketing communications proposal for a domestic marketing organization. They will thoroughly review of the field of contemporary advertising and promotion in Canada throughout the course. Students will closely examine the evolving theory and practice of developing an overall communications program as well as the client/agency relationship. Students will emerge from this course with the skills to expand their comprehension of Integrated Marketing Communications (IMC) in subsequent courses.
Advertising DesignCourse Format: Public Course / Instructor-Led / Open Enrollment V
Students will research and analyze client and end-user needs. They will explore the influence of new mediums on marketing advertising. Using manual and electronic processes, students will develop concepts and design solutions for a variety of media based on marketing plans and strategies. They will create advertising campaigns to be implemented through such communication channels as print and interactive media advertising, sales promotions, events, and direct marketing.
Douglas CollegeTraining Centres/Campuses:
Coquitlam, New Westminster, British Columbia, CanadaPhone No.:
604 527 5400
Hospitality Sales and AdvertisingCourse Format: Public Course / Instructor-Led / Open Enrollment V
This course deals with the personal sales, media advertising, publicity and communication mix in a hospitality organization. Material will center on personal sales strategies, managing a sales office in a large hospitality business and deploying the sales force to attract group markets. As well advertising strategies will be covered including the relationship between advertising agencies and the hospitality firm and the selection of the appropriate creative, medium or vehicle to communicate the message to the target audiences.
Online AdvertisingCourse Format: Online / Virtual Classroom / Webinar
Obtain a fundamental yet advanced introduction to eMarketing.
Learn how to improve email promotions, analyze your web site traffic, complete search engine optimization and successfully employ online advertising. This is relevant for any organization from businesses to government agencies.
Online AdvertisingCourse Format: Online / Virtual Classroom / Webinar V
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.
No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.
Advertising and Marketing Communications Management (Diploma)Course Format: Public Course / Instructor-Led / Open Enrollment V
This program prepares students for an exciting career in marketing communications. You will be trained for careers in the creative or media aspects of the advertising business, including print, broadcast and digital media.
Careers are also available in sales promotion, public relations, and event marketing and planning. All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. One faculty member is the author of three textbooks on marketing communications.
The most up-to-date marketing communications facilities in the province, including an Apple-based computer lab and an industry standard video studio, support the program. You will have access to the latest industry software including MAC OS X applications, Microsoft Office, and the Adobe Suite of applications. The third year includes some specialized training in social and interactive marketing communications.
Advertising and Marketing Communications (Diploma)Course Format: Public Course / Instructor-Led / Open Enrollment V
This program prepares students for an exciting career in advertising and other areas of marketing communications. You will be trained for careers in the creative or media aspects of the advertising business, including print, broadcast and digital media. All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. One faculty member is the author of three textbooks on marketing communications. The most up-to-date marketing communications facilities in the province, including a Macintosh computer lab and an industry-standard video studio, support the program. This program offers field placements that provide students with practical experience.
You will be exposed to the complete realm of advertising communications: advertising (creative), advertising (media), direct response and digital advertising (online and mobile), and media sales. You will write copy and design ... [Read More]
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