Marketing training courses and schools
Marketing Skills and Management programs, certificates, diplomas and degrees

Total 600 training course(s)/program(s) at schools in Canada.



College of Extended Learning - UNB

Training Centre/Campus: Saint John, New Brunswick, Canada
Phone No.: 1-866-599-4646

E-Publishing & Marketing Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This workshop is perfect for anyone who&,#146,s written a novel (or thinking about it), and wondered, &,quot,now what?&,quot, With millions of eBooks available online, getting your book noticed can seem like a monumental task. The good news is, standing out from the crowd isn&,#146,t as daunting a task as you might think. You&,#146,ll learn from what works, and what doesn&,#146,t, outlining the steps you need to take to publish and actually sell your book. All the bases will be covered: book blurbs, awesome covers and tantalizing excerpts—you’ll learn about everything you need to get your book online and to create an Amazon book page that stands out from the crowd and makes readers take notice.

E-Publishing & Marketing Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This workshop is perfect for anyone who&,#146,s written a novel (or thinking about it), and wondered, &,quot,now what?&,quot, With millions of eBooks available online, getting your book noticed can seem like a monumental task. The good news is, standing out from the crowd isn&,#146,t as daunting a task as you might think. You&,#146,ll learn from what works, and what doesn&,#146,t, outlining the steps you need to take to publish and actually sell your book. All the bases will be covered: book blurbs, awesome covers and tantalizing excerpts—you’ll learn about everything you need to get your book online and to create an Amazon book page that stands out from the crowd and makes readers take notice.

Marketing Research

Course Format: Online / Virtual Classroom / Webinar  V

As the complexity of problems facing marketing managers increases (for that matter, any manager), so does the need for information ?about the environment, about the competition and especially, about the customer.

Today, we live in a global village, one where information is the currency that is most needed. Marketing managers who have the most, and best quality, information and who are best able to organize, understand and use it, will have the most power. As a result of this ability, better decisions are going to be made for the organization.

As such, this course is all about teaching students how to gather and synthesize quality information upon which marketers and managers can act. Students will learn that marketing research is the set of tools that have been developed to assist in the collection and analysis of information, primarily information about all types of customers.

Marketing Management

Course Format: Online / Virtual Classroom / Webinar  V

This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools.

This course will be taught using articles to provide students exposure to key marketing concepts. In addition, supplemental material will build towards the development of a comprehensive marketing plan. In order to derive maximum benefit from the readings, it is essential that students actively engage in the discussions that follow each reading assignment.

Principles of Marketing

Course Format: Online / Virtual Classroom / Webinar  V


This course provides a foundation of marketing theory necessary to analyze and solve marketing-related business issues.
You will be introduced to marketing topics such as: Target Markets
Market Segmentation
Marketing Research
Buyer Behaviour
Product Planning
Distribution Channel Development
Promotion
Advertising
Positioning &, Branding
Pricing


Prerequisite: 33 Credit Hours

Modules and Topics

Module 1: Marketing Overview
Module 2: Developing Successful Marketing Strategies
Module 3: Scanning the Marketing Environment
Module 4: Ethics and Social Responsibility in Marketing
Module 5: Consumer Behaviour
Module 6: Organizational Markets and Buyer Behaviour
Module 7: Reaching Global Markets
Module 8: Marketing Research
Mid-Term (Closed Book)
Assignment Due
Module 9: Market Segmentation, Targeting and Positioning
Modu... [Read More]


Centre for Arts and Technology

Training Centre/Campus: Kelowna, British Columbia, Canada
Phone No.: 1-866-860-2787

Digital Marketing (Certificate)

Course Format: Online / Virtual Classroom / Webinar  V

LEVEL 1
•Module 1: Search Engine Optimization (SEO): 6 weeks
•Module 2: Social Media Marketing (SMM): 6.5 weeks
•Module 3: Reporting &, Analysis (Metrics): 2.5 weeks
•Module 4: Paid Advertising: 4 weeks
•Module 5: Email Marketing: 4 weeks

LEVEL 2*

•Module 6: Integrated Digital Media and Internet Marketing: 4.5 weeks - Application to real world capstone projects

*Completion of Level 1 is a prerequisite for Level 2.


Academy of Learning College - British Columbia

Training Centres/Campuses: Abbotsford, Kamloops, Kelowna, Langley, Nanaimo, Richmond, Surrey, Vancouver, Victoria, British Columbia, Canada
Phone No.: 1-855-978-3988

Event Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment  V


The Event Marketing course is designed to introduce students to the various aspects of pre-event and at-event marketing. Students learn to identify and use appropriate marketing methods in order to successfully promote different types of events. They gain practical knowledge about event marketing that can be applied in real-world scenarios. In this course, students learn how to plan and budget for an event marketing campaign, utilize various methods of promotion, as well as perform a post-event analysis to determine improvements for future events. Students have ample opportunity to apply the concepts learned by completing tasks and exercises in the course.

Marketing Coordinator (Diploma)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities. Its objective is to expose students to a broad range of marketing knowledge and processes, administration skills, and practical tools that will assist them in dealing with situations within a marketing related career. The program will provide the skills to progress into manager-level careers, given the proper combination of skills, experience, personal attributes, and additional training. This program provides students with: •Leading-edge marketing skills and current course curriculum relevant to today’s businesses in Canada, and in some cases, internationally.
•An introduction to the most relevant aspects of marketing support and administration.
•Professional skills in high demand by employers. These skills include: teamwork, communication, customer service, leadership, research and... [Read More]


Academy of Learning College - Saskatchewan

Training Centres/Campuses: North Battleford, Prince Albert, Saskatoon, Saskatchewan, Canada
Phone No.: 1-855-978-3988

Destination Management and Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Lesson 1:
The Value of Service, The Leisure Visitor, The Meeting/Convention Planner, The Sports Event Planner, The Motor Coach Planner, Industry Partners, The Competitive Edge
Lesson 2:
Prospecting, Qualifying Prospects, Selling Strengths and Benefits, Handling Objections, Following Up, Market Segmentation and CVB Satellite Offices, Convention Services
Lesson 3:
Destination Marketing: The Consolidated Approach, Market and Marketing Research, The Marketing Plan, Marketing Tools, Alliances, Criteria for CVB Marketing Success
Lesson 4:
The Role of Research at the CVB, The CVB Research Function, What to Research?, CVB Performance Reporting, CVB Return on Investment
Lesson 5:
Publicity’s Value, Creating a Plan, Media Relations, New Releases and Press Kits, Other Media Communications, Press Trips, Going to the Media, Issues management and Crisis Communications, Media Interviews, Tips for Handling Media Questions, Nonmedia Communicati... [Read More]

Event Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Lesson 1:
Types of Events, Components of an Event, Why is Event Marketing Important?, What’s Involved in Event Marketing
Lesson 2:
Developing a Marketing Plan and Strategy, Observing and Participating, Trends
Lesson 3:
Exhibitors, Finding the Right Blend ?Advertising, Promotion, and Public Relations, Staffing, Branding and Image
Lesson 4:
Developing an Event Marketing Budget, Major Expenses to Consider, Sources for Funding Your Budget
Lesson 5:
Success Depends on Promotion, Methods of Event Promotion, Creating a “Buzz?
Lesson 6:
Determining the Appropriate Media, Effective Advertising, Promoting and Advertising Through Your Exhibitors
Lesson 7:
What is Sponsorship?, Types of Sponsors, Researching and Attracting Sponsors
Lesson 8:
Understanding Public Relations, Press Materials, Holding a Press Conference, Other Public Relations Activities
Lesson 9:
Why Use Electronic Event Marketing?... [Read More]

Marketing & Sales

Course Format: Public Course / Instructor-Led / Open Enrollment  V

The Marketing &, Sales course introduces students to the theory and application of modern Canadian marketing concepts, principles, and techniques, and examines the importance of marketing in society as well as within a company. With the objective of learning how to develop a comprehensive marketing strategy and creating loyal customers, the major components of the marketing mix are studied. The role of marketing is explored at the local, national, and international level. Both the final consumer and the business customer are considered. This course explores concepts relating to Consumer Behavior, Marketing Segmentation and Targets, Positioning, Branding and Brand Management, Advertising and Promotion, Packaging, Pricing, and other components of the marketing mix. Learning objectives for each lesson are accomplished through a combination of theory and conceptual application within exercises. Students are given ample opportunity to practice, apply, and develop their marketin... [Read More]

Marketing Coordinator (Diploma)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities. Its objective is to expose students to a broad range of marketing knowledge and processes, administration skills, and practical tools that will assist them in dealing with situations within a marketing related career. The program will provide the skills to progress into manager-level careers, given the proper combination of skills, experience, personal attributes, and additional training. This program provides students with: •Leading-edge marketing skills and current course curriculum relevant to today’s businesses in Canada, and in some cases, internationally.
•An introduction to the most relevant aspects of marketing support and administration.
•Professional skills in high demand by employers. These skills include: teamwork, communication, customer service, leadership, research and... [Read More]


Academy of Learning College - Prince Edward Island

Training Centres/Campuses: Charlottetown, Summerside, Prince Edward Island, Canada
Phone No.: 1-855-978-3988

Marketing Administration

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Lesson 1:
Introduction, The Marketing Administrator, Marketing and the Exchange, The Customer ?Your Focus, The Marketing Toolbox, Marketing Mix and the Marketing Administrator
Lesson 2:
Integrated Marketing Communications, Everything You Need to Know About Advertising, The Advertising Development Process, Advertising Testing and Tracking
Lesson 3:
Customer Relationship Management, Direct Response Channels, Data Driven Communications, Website and Email Marketing, Privacy and Security Online and Offline
Lesson 4:
Public Relations Within the Marketing Process, Planning and Implementing a PR Campaign, Is PR Right for Your Brand/Company?
Lesson 5:
Sales Promotion ?The Types, The Differences, Sales Promotion ?The Planning Process, Experiential Marketing
Lesson 6:
Introduction to Market Research, Preparing for Market Research, Market Research Tools and Techniques, The Market Research Process
Lesson 7:
The Mark... [Read More]

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